Redefine Your Wardrobe, Redefine Yourself
Schedule a Free Personal Style Consultation
You Deserve to Feel Excited About What You Wear Every Day
Enjoy Effortless Fashion That’s Uniquely You
New Arrivals
Alice Long Sleeve Duster Coat-Navy Faux Suede
$102.00
June Floral Eyelet Scalloped Top-Maroon Embroidered
$62.00
Maggie Floral Eyelet Scalloped Shorts-Maroon Embroidered
$64.00
Jensen Mid-Calf Slim Kitten Heel Boot-Brown Suede
$80.00
Imogene Lace Trim Peplum Top-Brown Satin
$39.00
High Rise Pintuck Wide Leg Jeans-Dark Denim
$74.00
Cassidy Button Down Ruffle Hem Blouse-Olive Micro Check
$64.00
Dottie Scallop Crochet Trim Sweater-Red Knit
$66.00
Kallie Striped Button Front Midi Dress-Olive Flowy
$86.00
Collins Boat Neck Contrast Trim Sweater-Chocolate Blue Knit
$62.00
Autumn Floral Button Down Top-Mustard Olive Textured
$54.00
Kylie Side Pleat Mini Dress-Natural Boucle
$58.00
Sold out
Abigail Floral Eyelet Mini Dress-Teal Rust Flowy
$82.00
Genevieve Scallop Detail Blouse-Black Flowy
$58.00
Jackie Boatneck Layering Cape Sweater-Green Knit
$60.00
Alice Long Sleeve Duster Coat-Navy Faux Suede
$102.00
June Floral Eyelet Scalloped Top-Maroon Embroidered
$62.00
Maggie Floral Eyelet Scalloped Shorts-Maroon Embroidered
$64.00
Jensen Mid-Calf Slim Kitten Heel Boot-Brown Suede
$80.00
Imogene Lace Trim Peplum Top-Brown Satin
$39.00
High Rise Pintuck Wide Leg Jeans-Dark Denim
$74.00
Cassidy Button Down Ruffle Hem Blouse-Olive Micro Check
$64.00
Dottie Scallop Crochet Trim Sweater-Red Knit
$66.00
Kallie Striped Button Front Midi Dress-Olive Flowy
$86.00
Collins Boat Neck Contrast Trim Sweater-Chocolate Blue Knit
$62.00
Autumn Floral Button Down Top-Mustard Olive Textured
$54.00
Kylie Side Pleat Mini Dress-Natural Boucle
$58.00
Sold out
Abigail Floral Eyelet Mini Dress-Teal Rust Flowy
$82.00
Genevieve Scallop Detail Blouse-Black Flowy
$58.00
Jackie Boatneck Layering Cape Sweater-Green Knit
$60.00
Complete Your Look
Denim For Everyday
High Rise Slim Wide Leg Jeans-Light Denim
$78.00
High-Rise Vintage Straight Leg Jeans-Medium Denim
$88.00
High Rise Full Length Straight Leg Jeans-Light Denim
$88.00
Mid-Rise Straight Leg Jeans-Medium Wash Denim
$88.00
Sale
McKenna Floral Jean Jacket-Medium Blue Denim
Regular price
$78.00
Sale price
$55.00
Sale
Edie Mineral Washed Denim Romper-Vintage Fuchsia
Regular price
$70.00
Sale price
$20.00
High Rise Slim Wide Leg Jeans-Light Denim
$78.00
High-Rise Vintage Straight Leg Jeans-Medium Denim
$88.00
High Rise Full Length Straight Leg Jeans-Light Denim
$88.00
Mid-Rise Straight Leg Jeans-Medium Wash Denim
$88.00
Sale
McKenna Floral Jean Jacket-Medium Blue Denim
Regular price
$78.00
Sale price
$55.00
Sale
Edie Mineral Washed Denim Romper-Vintage Fuchsia
Regular price
$70.00
Sale price
$20.00
Jewelry That Won't Tarnish
Millie 18k Non-Tarnish Textured Hoop Earrings-Gold
$22.00
Alaina 18K Non-Tarnish Thin Oval Hoops-Silver
$22.00
Quinn Non-Tarnish Bar Accent Threader-18K Silver Plated
$20.00
Fran Non-Tarnish Knot Earrings-18k Gold-Plated
$18.00
Carolyn Non-Tarnish Mesh Bangle Bracelet-18k Gold Plated
$28.00
Juliette 18K Non-Tarnish Braided Snake Chain Necklace-Gold
$36.00
Kendra Sterling Silver Non-Tarnish Layered Necklace
$36.00
Estelle 18K Non-Tarnish Beaded Multi Color Necklace
$38.00
Effortless Dresses
Kallie Striped Button Front Midi Dress-Olive Flowy
$86.00
Kylie Side Pleat Mini Dress-Natural Boucle
$58.00
Sold out
Abigail Floral Eyelet Mini Dress-Teal Rust Flowy
$82.00
Hadley Floral Chenille Embroidered Mini Dress-Tan White Shift
$89.00
Macie Striped Fit and Flare Midi Dress-Cream Brown Seersucker
$82.00
Phoebe Floral Tie Detail Sleeve Mini Dress-Olive Flowy
$72.00
Kenna Crochet Striped Bodice Poplin Skirt Midi Dress-Navy White Flowy
$68.00
Kallie Striped Button Front Midi Dress-Olive Flowy
$86.00
Kylie Side Pleat Mini Dress-Natural Boucle
$58.00
Sold out
Abigail Floral Eyelet Mini Dress-Teal Rust Flowy
$82.00
Hadley Floral Chenille Embroidered Mini Dress-Tan White Shift
$89.00
Macie Striped Fit and Flare Midi Dress-Cream Brown Seersucker
$82.00
Phoebe Floral Tie Detail Sleeve Mini Dress-Olive Flowy
$72.00
Kenna Crochet Striped Bodice Poplin Skirt Midi Dress-Navy White Flowy
$68.00
Featured Collections
Elevated Essentials
Elevated Essentials
Day-To-Night
Day-To-Night
Running Errands
Running Errands
Weekend Casual
Weekend Casual
Workwear Style
Workwear Style
Date Night
Date Night
Elevated Essentials
Elevated Essentials
Day-To-Night
Day-To-Night
Running Errands
Running Errands
Weekend Casual
Weekend Casual
Workwear Style
Workwear Style
Date Night
Date Night
We’re Lauren and Katelyn, Sisters and Owners of Erma Jean
We believe every woman deserves to feel extraordinary in what she wears…every day.
That’s why, when you walk into Erma Jean or shop our store online, you’ll notice the difference right away.
You won’t get mass-produced clothing that looks good on the rack, but doesn’t feel quite right once you wear it. And you won’t feel deflated after buying more clothes that end up hanging in your closet with the tags still on…because you don’t like how they look on you.
Buying clothes shouldn’t make you feel guilty and stressed out. It should be a fun and transformative process.
When you step in our store, or browse our website, you’ll see that Erma Jean is different from any clothing store out there.
Shopping with us is a personalized experience. We’re here to help you find what you’re looking for and remove the guesswork, so you leave not only feeling satisfied, but thrilled with your new look.
Why Women Love Erma Jean
How To Shop Confidently
Let’s talk style, no pressure — just a wardrobe that works and real advice.
1. Visit our boutique or browse online.
Experience a warm and welcoming space filled with one-of-a-kind pieces waiting to be discovered.
2. Get a free style consultation in-store.
Enjoy a personalized style session that removes the stress of shopping and turns it into a fun adventure. If you’re exploring online, take our free fashion quiz to find your unique style.
3. Build your dream wardrobe.
With your new wardrobe in place, mornings become easier, and style feels effortless. Step out into the world with newfound confidence, knowing your clothes fit your life and your unique personality.
Join The Fun
Visit Us
The Shoppes at Westgate, 11741 W Broad St, Richmond, VA 23233
We’re right across Broad Street from Short Pump Town Center.
HOURS
Tuesday-Thursday: 10am-5pm
Friday-Saturday: 10am-4pm
Sunday: 12-4pm
Monday: Closed
Closet Confessions & FAQs
What if I don’t know what looks good on me anymore?
That’s exactly why we’re here. Most women walk through our doors feeling unsure of what works for their body or style in this season of life. We take the guesswork out of shopping—with honest advice, flattering pieces, and outfit ideas that work for you, not the mannequin. You don’t need to know your style when you walk in. You just need to walk in—we’ll help you figure out the rest.
What if I don’t need more clothes?
We’re not about more. We’re about better. If you already have a closet full of stuff but still feel like you have nothing to wear, that’s the real problem. We help you fill in the gaps with intentional, versatile pieces that make getting dressed easier—so you can stop the cycle of random buys and start building a wardrobe that works. A few right pieces is better than a closet full of maybes.
What if I can find cheaper stuff online?
Of course you can—and most of our clients used to do just that. But those quick buys usually sit in the closet, don’t fit right, or fall apart after a few washes. We help you buy less by choosing better: pieces that fit well, feel good, and actually get worn. That’s what real value looks like. Cheaper isn’t always smarter. We’re here to help you invest in pieces that pay you back in confidence and longevity.
What if I don’t have time to shop for myself?
We get it—between work, kids, and life, most women put themselves last. That’s why we keep things simple. Come in for 30 minutes, shop online in your PJs, or book a styling appointment—however you need it, we make it work. You deserve to feel good in what you wear, and we’ll help you get there without adding more stress to your plate. Shopping shouldn’t feel like a chore. With us, it’s easy, thoughtful, and maybe even fun again.
What if I’ve gained or lost weight and nothing feels good right now?
You’re not alone. So many women come to us during transitions—post-baby, post-job change, post-‘what happened to my body?’ seasons. We’re here to help you feel good now, not “when.” Our pieces are handpicked for real women and real bodies—and we’ll guide you to styles that feel like you, even in the in-between. You don’t have to wait for the perfect body to wear clothes that make you feel confident.
What if boutiques make me feel uncomfortable or out of place?
Totally fair—and we’ve felt that too. Erma Jean was created to be the opposite of that. You’ll never be judged, pressured, or talked down to here. We’re warm, real, and honest—just like our clothes. Whether you walk in wearing leggings or a power suit, we’re genuinely glad to see you. We’re not here to make a sale. We’re here to make you feel seen.