Richmond Christmas Mother Event

Richmond Christmas Mother Event

The holiday season is upon us, and at Erma Jean, we're blending style and generosity with our Merry & Chic Holiday Open House from November 11 to November 18. Here's your guide to making this season extra special:

Shop with Purpose:
Whether you prefer the in-store experience or the convenience of online shopping, your purchases during our open house will contribute to a greater cause. Erma Jean will donate a portion of sales to the Richmond Christmas Mother Fund. It's the perfect time to discover your most festive holiday looks and accessories while making a difference in the community.

Meet Jacquelin Ukrop Aronson:
Join us on Wednesday, November 15, from 5-7pm at Erma Jean in Short Pump for an exclusive opportunity. Meet Jacquelin A., the 2023 Richmond Christmas Mother, as you shop our festive holiday styles and indulge in Ukrop's Rainbow Cookies. Bring your girlfriends, mothers, and daughters for a meaningful and festive shopping event.

Learn and Donate:
Curious about the positive impact of the Richmond Christmas Mother Fund in 2022? We've got you covered. Learn more about their incredible work and make a personal donation by scanning the QR code on the handouts provided with each order, or visit

Special Christmas Mother Collection:
In early December, get ready for a treat. Erma Jean will launch a very special "Christmas Mother Collection" featuring red and green apparel and festive accessories. Stay tuned as we continue to bring awareness to the Richmond Christmas Mother Fund and encourage donations.

About the Richmond Christmas Mother Fund: The Richmond Christmas Mother Fund began in 1935 with the mission to help bring Christmas to children in need in Richmond. Almost 90 years later, this Christmas assistance program, run by the Richmond Times-Dispatch, continues to support children, families, and seniors through partnerships with The Salvation Army, Feed More, and over 50 local non-profits through The Community Foundation. Donations go toward winter coats, toys, meals, and the financial and emotional support that some Richmond families need to celebrate a special holiday season.

To donate, visit:

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