You Deserve to Feel Excited About What You Wear Every Day
BAGS
SHOES
NON-TARNISH JEWELRY
BELTS
We’re Lauren and Katelyn, Sisters and Owners of Erma Jean
That’s why, when you walk into Erma Jean or shop our store online, you’ll notice the difference right away.
You won’t get mass-produced clothing that looks good on the rack, but doesn’t feel quite right once you wear it. And you won’t feel deflated after buying more clothes that end up hanging in your closet with the tags still on…because you don’t like how they look on you.
Buying clothes shouldn’t make you feel guilty and stressed out. It should be a fun and transformative process.
When you step in our store, or browse our website, you’ll see that Erma Jean is different from any clothing store out there.
Shopping with us is a personalized experience. We’re here to help you find what you’re looking for and remove the guesswork, so you leave not only feeling satisfied, but thrilled with your new look.
Let’s talk style, no pressure — just a wardrobe that works and real advice.
1. Visit our boutique or browse online.
Experience a warm and welcoming space filled with one-of-a-kind pieces waiting to be discovered.
2. Get a free style consultation in-store.
Enjoy a personalized style session that removes the stress of shopping and turns it into a fun adventure. If you’re exploring online, take our free fashion quiz to find your unique style.
3. Build your dream wardrobe.
With your new wardrobe in place, mornings become easier, and style feels effortless. Step out into the world with newfound confidence, knowing your clothes fit your life and your unique personality.
Wedding Guest
Color Forecast
Power Prints
Running Errands
Workwear Style
Date Night
Weekend Casual
European Travel
Day-To-Night
Effortless Neutrals
Game Day
Elevated Essentials
Denim Shop
Spring Refresh
Wedding Guest
Color Forecast
Power Prints
Running Errands
Workwear Style
Date Night
Weekend Casual
European Travel
Day-To-Night
Effortless Neutrals
Game Day
Elevated Essentials
Denim Shop
Spring Refresh
Say Goodbye to Wardrobe Frustration
Subscribe to build a wardrobe you love. Receive style tips and exclusive offers right to your inbox.
The Shoppes at Westgate, 11741 W Broad St, Richmond, VA 23233
HOURS
Tuesday-Thursday: 10am-5pm
Friday-Saturday: 10am-4pm
Sunday: 12-4pm
Monday: Closed
That’s exactly why we’re here. Most women walk through our doors feeling unsure of what works for their body or style in this season of life. We take the guesswork out of shopping—with honest advice, flattering pieces, and outfit ideas that work for you, not the mannequin. You don’t need to know your style when you walk in. You just need to walk in—we’ll help you figure out the rest.
We’re not about more. We’re about better. If you already have a closet full of stuff but still feel like you have nothing to wear, that’s the real problem. We help you fill in the gaps with intentional, versatile pieces that make getting dressed easier—so you can stop the cycle of random buys and start building a wardrobe that works. A few right pieces is better than a closet full of maybes.
Of course you can—and most of our clients used to do just that. But those quick buys usually sit in the closet, don’t fit right, or fall apart after a few washes. We help you buy less by choosing better: pieces that fit well, feel good, and actually get worn. That’s what real value looks like. Cheaper isn’t always smarter. We’re here to help you invest in pieces that pay you back in confidence and longevity.
We get it—between work, kids, and life, most women put themselves last. That’s why we keep things simple. Come in for 30 minutes, shop online in your PJs, or book a styling appointment—however you need it, we make it work. You deserve to feel good in what you wear, and we’ll help you get there without adding more stress to your plate. Shopping shouldn’t feel like a chore. With us, it’s easy, thoughtful, and maybe even fun again.
You’re not alone. So many women come to us during transitions—post-baby, post-job change, post-‘what happened to my body?’ seasons. We’re here to help you feel good now, not “when.” Our pieces are handpicked for real women and real bodies—and we’ll guide you to styles that feel like you, even in the in-between. You don’t have to wait for the perfect body to wear clothes that make you feel confident.
Totally fair—and we’ve felt that too. Erma Jean was created to be the opposite of that. You’ll never be judged, pressured, or talked down to here. We’re warm, real, and honest—just like our clothes. Whether you walk in wearing leggings or a power suit, we’re genuinely glad to see you. We’re not here to make a sale. We’re here to make you feel seen.
